For six years, before the advent of the CGI remake of The Lion King, Disney Frozen occupied the first line of the ranking of the highest grossing animated films. It’s amazing that Disney thought so long before starting work on the sequel. Undoubtedly, the new Frozen 2 is on Disney Plus right now will collect at the box office no less than the original picture, but is this sequel really needed?
It seems that only the lazy today does not blame Disney for over-commercial exploitation of popular franchises, which is best seen in the story of the spin-offs to Star Wars. But nevertheless, for any business structure, the desire to increase profits is quite understandable, while minimizing costs and risks. So Disney in this case is quite logical, because creating and promoting a new IP is always expensive and risky. At the same time, the company has 96 years of existence – yes, Disney is approaching its centenary, a huge number of franchises have accumulated, I don’t want to choose. Naturally, the most powerful and commercially successful brands, of which Frozen undoubtedly belongs, are the first to receive the green light.
Frozen 2 is on Disney Plus
It should be understood that the $ 1.276 billion earned by the cartoon at the box office is only the tip of the iceberg. The original Frozen was released in November 2013, and by the end of 2014, Disney had earned $ 1 billion in merchandise in the United States alone. 500 thousand dolls of Elsa and Anna were sold within 45 minutes after the announcement in January 2014.
The cost of some limited edition collection figures reached eBay to $ 1000. T-shirts, dresses, school bags, shampoos, yogurts, bedding, etc. – With the imagination of the Disney marketers, everything is in order. And we still do not take into account live shows on Frozen, the same Disney on Ice, sales of the soundtrack, coloring books and other things. One of the journalists considered that the free Frozen DVD sent to write the review cost him $ 900 during the year spent on gifts to his daughters and relatives.
Frozen II characters
That is why Frozen II is a very neat, very restrained and very toothless sequel. Let’s face it, and the original cartoon was not a masterpiece in terms of the plot, it was pulled out, by and large, only extremely cute characters and a chic soundtrack. With the soundtrack and characters, everything is good with Frozen II, there’s practically nothing to add to the story of the two sisters. This is all the same kind fairy tale about the importance of support from relatives and about finding your place in life. Yes, it turns out that even queens are dissatisfied with their position and wish for change.
